Challenge
Our brand needed a vast variety of photo content in order to keep up with the multiple channels we were utilizing. We wanted to stay consistent with the look and feel of our current assets, while not being repetitive of images we had previously used.
Solution
Because outsourcing our content creation needs would be costly, we opted for using our in-house talent and resources. I developed a strategy for content production that would both keep cost down while allowing us to fully develop a library of photos to be used in a number of different channels including blog, social media and our web site.
Results
The photo content was utilized in multiple channels and was incorporated into the homepage of our website. Through the use of these assets we were able to further develop a look and feel that worked in conjunction with our brand guidelines.
My Role
- Setting content strategy, planning, and supervision of photoshoot
- Generate contract and release forms for models as well as scout locations
- Research cost-efficient options for obtaining additional photo equipment
Michael D. Gould 