Challenge
A major issue encountered by ValoraLife was that users were not completing their online journey, with especially low completion rates for mobile users. We needed to help guide the consumer through the sales funnel from discovery through conversion.
Solution
To both resolve the issue of low completion rates as well as address the ever-growing database of emails gathered through events we opted for an email campaign. The campaign helped to re-engage our consumer while communicating the importance of purchasing life insurance. Numerous emails were created to address where the potential customer was on their journey.
Results
I was able to develop, maintain and track both a drip and nurture campaigns which garnered an average open-rate of approximately 23% and an average click-through-rate of approximately 4%.
My Role
- Manage the email campaign process including copy-writing, design, coding, and deployment
- Coordinate and monitor the success of campaigns
- Regularly update and maintain the customer database
*The above email was sent to those that had created an account but hadn’t submitted an application.
*During the many events we attended leads were gathered through our interactive photo booth. The above email was targeted to those that had taken a picture in our photo booth but hadn’t taken the next step toward creating an account.
*The email pictured above was sent out to those that had created an account and received a quote for life insurance. Now, we wanted them to start the application.
Michael D. Gould 