Challenge
ValoraLife was committed to financial education for our consumer. Not only did we produce educational content in-house, but also worked with external partners that could provide an abundance of interactive financial tutorials on a wide range of topics. One of those partners was Everfi, an education technology innovator that empowers adult learners with the tools needed to be successful. For ValoraLife, it was important to promote the affiliation of the two companies.
Solution
I worked with PRnewswire to craft a press release which was distributed to national and local media outlets. The press release included details about the partnership between ValoraLife and Everfi, as well as the importance of empowering the Latino consumer.
Result
The press release was effective in promoting the partnership between the two organizations. More importantly, the content of the release was used to set the tone and establish the wording for future marketing communications regarding the online tutorials.
(See press release below)
ValoraLife Partners with Everfi to Digitize Financial Education
ValoraLife and EverFi provide online financial bilingual education digital tools that make it simple to learn about over 20 financial topics
HOUSTON, TX — ValoraLife, a new digital provider that offers a simple and affordable solution to purchasing life insurance online, has partnered up with EverFi to provide innovative bilingual educational tools on important financial topics. The free service is a part of ValoraLife’s new financial education module and works in tandem with in-person workshops. Get started at the ValoraLife Financial Toolbox.
Key Facts:
- Launched in June 2016, ValoraLife is expanding to help fill financial knowledge gaps to empower a more informed Latino consumer.
- In a 2014 McKinsey report, 63% of Latino middle market households said they did not have life insurance.
- Latinos represent the largest growing ethnic segment, comprising over 60 percent of the projected population growth from 2010-2050
“The Latino community is the largest growing segment of the U.S. middle class, so it is vital that they are empowered to continue to improve the financial future of their families,” said Eduardo Casas, Vice President, MassMutual & General Manager. “ValoraLife is excited to partner with EverFi and make financial education simple and accessible to Latinos through this new bilingual learning platform.”
EverFi Modules
The EverFi modules cover several important topics, such as: Life Insurance, Retirement, Budgeting, Home Buying, and Debt Consolidation, plus many more. The 22 modules are completely free and can be accessed online. In addition to the EverFi modules, ValoraLife also offers helpful tools such as webisodes to aid people in their financial education on the ValoraLife blog.
Upon completing the modules, individuals will have a better understanding of how to improve their current finances and plan for the future. For a breakdown of the topics, or to get started, visit ValoraLife.com/blog.
About ValoraLife
ValoraLife offers a simple, affordable way to buy life insurance online that helps people fulfill the promise to protect what they value most – their family’s future. ValoraLife offers two options: ValoraLife Term and ValoraLife Term Plus. ValoraLife Term Plus provides a return-of-premium feature that returns 100 percent of the premiums paid if the insured outlives the term of the policy (less fees and policy debt) – the first of its kind available online. ValoraLife is backed by MassMutual’s more-than-160-year legacy of financial strength. For more information, visit www.valoralife.com or find ValoraLife on Facebook, Twitter, and Instagram.
About MassMutual
MassMutual is a leading mutual life insurance company that offers a wide range of financial products and services, including life insurance, disability income insurance, long term care insurance, annuities, and retirement plans. For more information, visit www.massmutual.com.
About EverFi Inc.
EverFi, Inc. is the education technology innovator that empowers K-12, higher education, and adult learners with the skills needed to be successful in life. Its comprehensive critical skills platform is focused on Financial Education, Digital Citizenship, STEM Career Readiness, Diversity and Inclusion, Entrepreneurship, Character Education, and Health and Wellness. The EverFi Education Network is powered by more than 3,300 partner organizations across all 50 states and Canada, and annually reaches 6 million learners.
Michael D. Gould 