Resume

Content Marketing Experience

Facebook Jul. 2019 to Present

Content Strategist

At Facebook, Content Strategists partner with designers, product managers, researchers and product marketers to plan and create the content for Facebook products.

  • Plan, write, edit, test and improve content including interface language, product education materials, product names and other content throughout Facebook experiences.
  • Help apply and maintain consistency with content standards, and evolve Facebook’s voice.
  • Collaborate with designers, researchers, product managers, product marketers and engineers to serve a global content audience.
  • Share your work and give feedback to teammates.
  • Promote content strategy at Facebook and in the broader community of design and content professionals,

MoneyLion Apr. 2018 to Jun. 2019

Content Strategist and Copywriter

MoneyLion is a leading mobile finance platform that empowers consumers to take control of their financial lives through better products for borrowing, saving, and investing.

  • Brainstorm, produce, and write 3-5 articles weekly on a wide range of financial topics.
  • Maintain and manage the content calendar, making sure all articles, social posts, and other assets fit within brand standards.
  • Ensure content is accurate, engaging, and written in a style that utilizes search engine optimization (SEO) best practices and MoneyLion’s style guidelines.
  • Check out the MoneyLion Blog for additional writing samples.

Love Mid Modern Furniture Co. Jan. 2018 to Mar. 2018

Content Marketing Strategist (Contract)

Houston based digital startup that specializes in Mid-Century Modern Furniture.

  • Draft content guidelines for the team to use when creating content pieces.
  • Plan, write, edit, test and improve content throughout customer experience.
  • Provide strategic guidance and thought leadership on content strategy, content marketing, and KPI’s.
  • Conduct content audits of competitive brands.

MassMutual Financial Group Mar. 2016 to Dec. 2017

Marketing Communications Manager

Charged with the design and implementation of a digital content strategy to educate on financial products for ValoraLife, a direct to consumer life insurance startup.

  • Orchestrated marketing content strategy and production for the successful launch of 4 testimonial videos with 1mm+ views and 8 financial webinars (English and Spanish) with 200k+ views, which were used within paid social channel.
  • Collaborate with social media team to continuously write and edit financial education blog content to be used across social media channels.
  • Created and implemented a grassroots marketing strategy that included local community outreach and events. Analyzed the execution of events and participant feedback resulting in enhanced brand awareness.
  • Develop, maintain and track email nurturing program to keep prospects continuously engaged from lead to conversion which produced an open rate of 23% and a click-through rate of 4%.
  • Liaison with venues and suppliers, negotiating the most cost-effective solutions in order to maximize ROI.
  • Identified opportunities for engaging new partnerships to leverage membership base and increase brand awareness which in turn created brand advocates across the community.
  • Plan, speak and/or lead monthly educational workshops on financial topics with organizations throughout the community with an attendance of 40+ individuals which resulted in a conversion rate of 8% of total attendees.
  • Manage a marketing budget of $6 million, creating a streamlined process to accurately forecast and reduce expenses across the organization.

Human Rights Campaign Houston Chapter 

Marketing Communications Chair 2015 to 2018

Monitor HRC Houston Chapter online presence within social media channels, including Facebook and Instagram.

  • Utilize Facebook analytics tools to track membership engagement and draw conclusions about user data.
  • Manage social media campaigns for all of the Houston Chapters membership events, ensuring success and optimizing attendance.

Membership Outreach Chair 2014 to 2015

Oversee HRC’s Membership Outreach Program for Houston’s volunteer-led Steering Committee:

  • Strategize to create community events to attract large audiences with the explicit goal of expanding and diversifying HRC’s membership base and raising income.
  • Evaluated target markets and proposed marketing strategies.

Financial Services Experience

Wells Fargo Private Client Services Nov. 2015 to Mar. 2016

Private Banking Relationship Manager

Cultivated and expanded new accounts with a portfolio of 150 affluent clients through strategic financial planning based on a comprehensive needs assessment.

  • Utilized Salesforce as a CRM tool to drive leads through the sales funnel resulting in increased lead generation and continuous client communication.
  • Catered to high net worth client base with minimum $300,000+ income or $1,000,000+ net worth by analyzing client goals which ensured the recommendation of the appropriate products.
  • Partnered with wealth strategist, lawyers, CPA’s as well as advisors to maximize sales opportunities and acquire 100% of the client’s wealth.
  • Trained a team of 20+ bankers to develop profiling skills and uncover private banking referral opportunities which doubled monthly referral rate.

JP Morgan Chase Sept. 2012 to Oct. 2014

Relationship Manager

Managed a portfolio of 200+ clients as their primary contact consulting them on consumer lending as well as business banking products.

  • Cross sold consumer and business deposit and merchant products that assisted in retaining and expanding the relationship with new and existing clients.
  • Provided customers with personal financial counseling and lending service in order to discover opportunities to upsell deposit or lending products. Increased deposit growth monthly by $500,000 and Lending Products by $ 300,000.
  • Responded to and Resolved customer inquiries and problems pertaining to consumer deposit, lending accounts, as well as investments retaining and increasing client base.
  • Through Sales and Marketing techniques was able to consistently exceed monthly sales goals by 150%.

Wachovia Bank Aug. 2009 to Sept. 2012

Operations Manager

Managed a team of 10+ bank employees ensuring compliance and operational standards were met 100% of the time.

  • Monitored employee cash balances, maintained cash limits for the entire branch, monitored security equipment, and completed monthly branch audits resulting in a yearly audit score minimum of 98%
  • Provided compliance training for new and existing bank personnel and advised upper management of employee development, performance and recruitment. These efforts lowered turnover by 50% year over year.
  • Held daily huddles to keep employee base motivated and updated to any compliance or regulation changes.

Education and Licenses

Western Michigan University, Kalamazoo MI

  • Bachelor of Business Administration in Marketing
  • Bachelor of Arts in Spanish Language and Literature
  • Minor in General Business

Rice University, Houston TX

  • Glasscock School of Continued Studies
  • Certified Financial Planner Program, 2016

Professional Licenses 

  • FINRA: Series 6, 63, 7, 66
  • Group One: Life and Health Insurance